Natura's Perfumery Refill / 2022
This project aimed to create a sustainable and innovative solution for the company’s perfumery brands, allowing consumers to extend the life of their original perfume bottles. The packaging was designed for easy refilling, minimizing environmental impact while maintaining the premium quality expected in the fragrance industry.
A key challenge was preserving both sophistication and ease of use while ensuring flexibility across various brands within Natura’s portfolio. The project introduced a new recycled and recyclable bottle, refilling nozzle, and cap, along with redesigned boxes and artwork developed in collaboration with the packaging development and marketing teams.
By reducing waste and actively promoting sustainable practices, the project reinforced the brand’s environmental commitment and encouraged consumers to adopt eco-friendly habits through the new refill system. This initiative set a new benchmark for perfumery brands in Brazil, further strengthening the brand’s leadership in sustainability and environmental responsibility.
