"Essencial Único" is the most sophisticated fragrance within the prestige brand "Essencial", designed to be a "jewel of perfumery", using the finest ingredients, crafted by renowned perfumers. The challenge of the project was to materialize the fragrance's expertise and preciousness through design, while maintaining the brand’s DNA.
BOTTLE DESIGN EXPLORATION
High-end design features were integrated to reflect the sophistication and elevate the packaging to meet the fragrance’s high standards. The project introduced two packaging innovations to the brand’s portfolio: a metallic label and a luxury flip-top cardboard box, further enhancing the perception of quality and craftsmanship. This project reinforced the brand’s prestige and successfully attracted a new audience, expanding the brand's reach to previously untapped consumer segments.
