Natura Ekos / 2016
The Natura Ekos body and haircare brand was successfully relaunched in 2016, with a focus on creating a more elegant and sophisticated packaging and overall brand look and feel. Special care was taken in selecting colors, materials, and finishes to achieve a refined aesthetic. The new design evolved the brand’s packaging while preserving its core DNA, ensuring continuity with its heritage and pioneering use of Amazonian ingredients.
The project reduced environmental impact by using more sustainable materials, such as recycled PET and PP, and repurposing existing bottles while introducing new caps. This approach minimized waste and kept the project's overall investments low. The result was a modernized brand that aligned with both its sustainability goals and the market’s premium expectations, further reinforcing Natura Ekos' position in the category.
