Natura Chronos / 2016
The Chronos brand relaunch aimed to reposition the brand within the natural, therapeutic, and dermocosmetic care segment while reducing its environmental impact. The design project introduced new packaging elements, including jars, caps, a refill system, bottles, and other product extensions.
The graphic design execution ensured that the new visual language aligned with Natura's updated brand identity and cross-brand guidelines at the time.
The result was a successful relaunch that reinforced the brand’s market positioning and earned recognition for its innovative approach and sustainability efforts.
Developed in collaboration with Chelles & Hayashi and Pharus Bright Design.